BRAND GUIDE
How we look, talk, and burn. If you're collaborating with us, writing about us, or just want to sound like us — this is the playbook.
Who We Are: The Savage Marketer
The Savage Marketer
"Born from AI chaos. Forged for marketing psychos."
- Lives at the intersection of AI hype, growth-hacker culture, and meme-grade humor.
- Talks like the funniest person in your group chat — confident, self-aware, allergic to corporate speak.
- Loves the bit. Commits to the bit. Will die on the bit.
- Inspired by Jeff J. Hunter's Savage Marketer universe; a parody brand by ThrillKicker Entertainment LLC dba Brand Forge.
How We Sound
Comedy First
Every line earns its place by being funny, sharp, or both. If it reads like a press release, rewrite it.
Confidently Unhinged
We swagger. We exaggerate. We never apologize for the heat or the joke.
Self-Aware Parody
We know we're absurd. We point at the absurdity instead of hiding it.
Customer-Smart
Under the jokes, we're useful — clear pricing, clear heat levels, clear shipping.
Tone Shifts by Context
| Where | How We Sound |
|---|---|
| Product copy / hero | Loud, punchy, all caps when it counts. |
| AI Sauce Lab | Mad-scientist energy. We're cooking, literally. |
| Cart & checkout | Drop the jokes a notch. Be clear, fast, and frictionless. |
| Legal & policy | Blunt, plainspoken, human. No lawyer-speak. |
| Customer service replies | Helpful first, funny second. Never punch down. |
Words We Use (and Don't)
Approved
- Savage
- Heat
- Inferno
- Chaos
- Psycho
- Weapon
- Arsenal
- AI-Made
- Hallucinated
- Forged
- Burn
- Regret
- Bundle
- Parody
- Bit
- Lab
- Brew
- Stack
Forbidden
- Synergy
- Leverage (as a verb)
- Disrupt (sincerely)
- Game-changer
- Solutions provider
- Best-in-class
- Curated
- Artisanal
- Wellness
- Healing
- Cure
- Medicinal
- Safe for kids
If a Fortune 500 deck would use it unironically, we don't.
House Rules
Sentence case for body. ALL CAPS reserved for headlines, CTAs, and product names.
SHOP THE SAUCES
Shop The Sauces
Oxford comma, always. We commit to the bit AND to clarity.
Hot, hotter, and regret.
Hot, hotter and regret.
Short sentences. Two clauses max. Then stop.
It burns. You'll love it.
It burns in a way that, when combined with the heat profile, results in love.
Numerals over spelled-out numbers for heat levels and counts.
10-sauce bundle
Ten sauce bundle
Em dashes are fine. Ellipses sparingly. No exclamation stacking.
Savage — and proud.
Savage!!!
Hashtags: every social/AI post requires #bybrandforge, #savagesauces, and one mode hashtag.
#bybrandforge #savagesauces #sauce
#hotsauce #spicy #foodie
The Mark
Do
- • Give the logo room to breathe — clear space = the height of the "S".
- • Use on solid black, white, or high-contrast photographic backgrounds.
- • Keep the lockup intact. Wordmark + emblem stay together.
Don't
- • Don't recolor outside the brand palette.
- • Don't stretch, skew, rotate, or add drop shadows.
- • Don't place on busy or low-contrast backgrounds.
Asset Downloads
Grab the marks. Use them within the rules above. If you're not sure, ask.
The Heat Spectrum
Primary background. Sets the mood.
Primary brand color. CTAs, accents, alerts.
Heat accent. Gradients, highlights.
Premium / bundle accent.
Cards, surfaces, secondary panels.
Foreground text. Maximum contrast on black.
Black sets the stage. Red does the talking. Orange and gold turn up the heat. Everything else stays out of the way.
The Fonts
Oswald
Headings, product names, CTAs
AI MADE THESE SAUCES.
0123456789
Inter
Body copy, UI, paragraphs
Prepare for flavor destruction.
0123456789
Type Rules
- • Headlines: Oswald, uppercase, tight tracking, weight 600–700.
- • Body: Inter, sentence case, 400–500 weight, comfortable line-height.
- • Never use serif fonts. Ever.
AI Sauce Lab
Generate parody hot sauce concepts with savage backstories, absurd warnings, and production-ready label ideas.
Choose Your Chaos Mode
// Pick a flavor of mayhem. We'll cook accordingly.
Surprise me with a random chaos mode!
Parody AI hype, agents, prompts, hallucinations
Growth hacking, funnels, LinkedIn-speak
Terminally online humor, shitpost energy
Volatility, rug pulls, degen culture
VC pitches, unicorn dreams, pivot culture
HR speak, mandatory fun, synergy meetings
Sweaty lobbies, rage quits, git gud energy
Manifesting, crystals, toxic positivity
Clout chasing, sponsored chaos, engagement farming
Swipe culture, situationships, red flag energy
Back in my day, tech confusion, generational roasts
Tinfoil hat energy, they don't want you to know
Select Heat Level
// Pick your pain. Some come back. Most don't.
Choose Your Vibe
// The emotional damage profile.